A multi-year, fully integrated campaign highlighting consumers’ positive associations with canned food.
Silgan is proud to be a major sponsor of Cans Get You Cooking,™ a multi-year campaign launched nationwide in February 2013 during the national Canned Food Month. The campaign is designed to remind consumers of the great benefits of cooking with canned food, and showcase new and exciting ways to incorporate cans into everyday mealtime occasions. The campaign utilizes televised food/lifestyle shows, Facebook and other social media, public relations and retail relationships to get the word out to the public at large. One of the primary goals of the campaign is to educate consumers on the nutrition, freshness and taste that is sealed into every can. For more information on the Cans Get You Cooking campaign and how to get involved, please visit the official website.