Innovation
New Product Development for Food Packaging
Silgan is continually searching for ways to create the best packaging solutions that result in lower costs and higher levels of efficiency. This proactive approach to development enables our clients to grow their brands and maintain the highest level of customer satisfaction.
Development Process
Blended expertise, timely solutions
Once we have utilized consumer research to discover the preferences of your ever-evolving consumers, we work with you to develop your proprietary solution to fulfill those specific needs.
Components of the Packaging Development Process
Determine Your Goals
1
Define Product
Positioning
Positioning
2
Identify Role of
Packaging
Packaging
Silgan Develops Your Solution
3
Develop
Packaging
Concepts
Packaging
Concepts
4
Evaluate
Concepts
Concepts
5
Test
Concepts
Concepts
6
Initiate
Implementation
Implementation