CONSUMER BUYING TRENDS
Consumers have changed their behavior, and the changes will last.
65% Reduced out-of-home entertainment
60% Reduced take-out
58% Reduced grocery spenditure
To stretch tight budgets, consum-ers moved from national brands to store brands. To combat, national brands have reduced prices and offered coupons and discounts. Coupon redemption rates have skyrocketed in recent years.
August is a Back-to-School month. With a combination of price cuts, coupons and Box Tops points offer, many national brands gained sales. Seventeen states additionally benefited from tax-free holidays.